Emirates Just Did The Most Emirates Thing! Buying The Rights To Serve Champagne

Did you ever wonder why Singapore Airlines first class stopped serving Dom Pérignon recently?

Well, now we know why! Emirates just did a very Emirates thing: buy the rights to be the only airline to serve Moët & Chandon,Veuve Clicquot and Dom Pérignon onboard.

Emirates business class passengers have for many years enjoyed Moët & Chandon,Veuve Clicquot while cruising at 40,000 feet while those in first class are treated to Dom Pérignon and on occasion a special vintage, P2 or even the Dom Pérignon Rose.

Fun facts:

• Emirates purchases more champagne than any other airline in the world.
• For the last 16 years, Emirates has invested more than $1 billion into its wine program.
• Emirates is the number 1 global partner in the world of Dom Pérignon and has a 30-year history of serving the iconic champagne onboard.

The exclusive rights will be in place until 2024 meaning that Emirates is the only international airline offering a ‘taste of the stars’ to passengers, inviting them to experience the sparkling sensations of the worlds’ most outstanding champagnes – at 40,000 feet.

Providing the highest level of luxury and quality is imperative to Emirates’ promise of ‘fly better.’ For the last 16 years, Emirates has invested more than $1 billion into its wine program, buying exceptional wines and champagnes at the earliest opportunity, to let some of the wines mature allowing them to express their full potential before serving them on board.

Cheers to that!