Velocity Returns 1 Point Rewards For 2025 As Pop-Up Stores

Velocity Frequent Flyer is bringing back its popular 1 Point Rewards promotion for 2025, but this time, it’s an in-store-only event. Exclusive Velocity 1 Point Rewards pop-up locations are set to open in Sydney, Brisbane and Melbourne over the coming weeks. The shift to physical stores marks a new approach for the initiative, which has become one of the loyalty program’s most talked-about campaigns.

Each pop-up will operate for a limited time and with strictly limited stock, meaning items will only be available while supplies last. Once sold out, the promotion will end in that location.

Velocity will open 1 Point Rewards pop-up locations as follows;

• Sydney: 8am on 22 August at 253 Pitt Street
• Brisbane: 8am on 5 September at 121-123 Queen Street Mall
• Melbourne: 8am on 19 September, 327-329 Bourke Street Mall

Nick Rohrlach, CEO of Velocity Frequent Flyer, explains that the loyalty program is all about getting members to rewards faster.

"You don’t need to spend big or wait long for your next reward – spending daily on things like your morning coffee, a tank of fuel, weekly grocery shop or mobile phone bill could get you there in no time.”

The concept is simple but highly appealing, with members able to redeem a single Velocity Point for high-value rewards from Myer, Virgin Australia and Velocity Frequent Flyer. Rewards span technology, beauty, travel and lifestyle products, with Velocity highlighting the following 1 Point Rewards;

• Dyson Airwrap - $849
• Sheridan Egyptian Cotton Sheet Set - $379.99
• Sheridan Aven Towelling Robe - $169.00
• WellCare LED Face Mask - $399
• Delsey Anvers Val Suitcase - $299.99
• Prada Beauty Paradoxe Parfum - $215
• Burberry Hero Parfum - $249
• Weber Baby Q - $369
• Bose QuietComfort SC Headphones - $549.95
• ghd Mini Slim Plate Hair Straightener - $310

A previous online-only version of the promotion in June 2023 drew significant attention but was also met with criticism when the Velocity website became overwhelmed by demand and crashed within minutes. This left many members unable to participate. By moving the event into physical stores, Velocity aims to provide a smoother, more predictable process for customers.

The in-person format is expected to generate strong interest and queues similar to other high-demand retail activations. For members, success will likely come down to timing, with the most sought-after rewards expected to go quickly once doors open.