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Velocity Is Giving 20 Million Points

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Immanuel Debeer | 18/01/2021

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Great news, Velocity Frequent Flyer today announced they would be giving away a whopping 20,000,000 points to its members.

The bad news? This means you will get an incredible 2 Velocity Points added to your account. That’s if we make the generous assumption that 9 million of the 9.8 million-strong Velocity members base active the Offer.

If only half of your fellow Velocity Frequent Flyers activate the promotion, you might end up with 4-10 points. Amazing!

How do I get my 2-10 points?

As I always say: leave no point behind! And this time it’s no different before you get too excited about the prospect of walking away with no 1 but 2 Velocity points you will need to download the Velocity App by January 26, 2021. Your “generous” share of the points will be credited to your account in February. Or you can simply click this link and enter your details.

Summing Up – Terrible Promotion?

At face value, 20 million points sounds exciting! But when you realise that you will be walking away with only a handful, one has to wonder: why even bother?

From a marketing perspective, this is genius! If you know what it usually costs for users to download your app 2-10 points worth a few cents is a massive return on investment for the Velocity marketing team.

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Immanuel Debeer

Chief points nerd and travel hacker at Flight Hacks

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