It’s the launch of a new chapter for Virgin Australia, with a fresh brand and advertising campaign live from today. Virgin has thrown out the cookie-cutter and aims to challenge the status quo on airline customer service, something that might prove easy given the current state of the Flying Kangaroo. Virgin says they strive to be an airline that genuinely cares about its guests and makes flying a more wonderful, inclusive and welcoming experience for all, while injecting some much-needed fun and optimism into Australia’s recovering airline industry.
Bring on Wonderful also doubles as Virgin Australia’s new tagline. That includes onboard PA scripts being updated from “have a great flight” to now say “have a wonderful flight”. But it’s not just a brand message, Virgin stresses that it’s an intent to create uplifting experiences at every opportunity. While some aspects of the campaign have already taken flight, including the launch of Virgin Australia Business Flyer and a refreshed onboard menu with more options, the airline says we can expect more improvements over the coming months. That includes;
- The Middle Seat Lottery, turning the middle seat into the best seat on the plane with a new prize up for grabs each week
- Cabin crew who are committed to providing exceptional service, and have just won Cabin Crew of the Year for the fifth time running
- Restructured airfares to offer better value, making flying wonderful for your bank account
- Taking off to that holiday quicker with Velocity Family Points Pooling
- Making business flights doubly rewarding with Virgin Australia Business Flyer
- Using Velocity Points to travel to over 500 destinations worldwide
Bring On Wonderful Sale Flights
Bring on Wonderful sale airfares are now live, with up to 30% off 34 destinations until 31st October 2022.
One-way Domestic Economy fares include;
- Adelaide to Alice Springs – $169
- Adelaide to Cairns – $159
- Brisbane to Townsville – $139
- Canberra to Gold Coast – $119
- Canberra to Melbourne – $89
- Darwin to Perth – $215
- Darwin to Melbourne – $175
- Hobart to Adelaide – $85
- Hobart to Melbourne – $79
- Hobart to Brisbane – $129
- Melbourne to Sunshine Coast – $105
- Perth to Hobart – $189
- Perth to Brisbane – $215
- Perth to Broome – $185
- Sydney to Hamilton Island – $135
Return International Economy fares include;
- Adelaide to Bali (Denpasar) – $569
- Brisbane to Vanuatu (Port Vila) – $565
- Brisbane to Queenstown – $565
- Melbourne to Fiji (Nadi) – $599
- Melbourne to Queenstown – $469
- Sydney to Samoa (Apia) – $579
- Sydney to Queenstown – $555
Find and book sale fares here.
Bring on Wonderful TV Commercial
Virgin Australia has launched a new TV commercial that focuses on their diverse crew and guests coming together for a more “wonderful” way to fly. Check it out below.
Want to know more? Check out Virgin Australia’s Bring On Wonderful campaign page here.
