Huge Changes To Accor Plus With Rebrand To ALL Accor+ Explorer
Benefits and membership fees are changing as Accor Plus transitions to ALL Accor+ Explorer
Accor has announced major changes to its Accor Plus travel membership, which will rebrand as ALL Accor+ later this year. As the leading paid hotel subscription in the Asia Pacific region, Accor Plus is set for both membership fee adjustments and expanded benefits under the new ALL Accor+ brand.
From 1 October 2025, the ALL Accor+ Explorer tier will launch, with all existing Accor Plus memberships automatically moved to the updated product from that date. Members will enjoy guaranteed Accor Gold status or higher, two complimentary hotel nights each year, and expanded global discounts across more than 4,500 hotels worldwide. Across the board, the changes are modest, but there are still some valuable perks that will be watered down.
Accor Plus membership currently costs $399 per year, whereas ALL Accor+ Explorer will drop the price to $349 annually. If you’re an American Express Platinum cardholder, membership is complimentary.
The updated benefits of ALL Accor+ Explorer membership include;
- 2 Stay Plus free nights annually for Asia Pacific (requires a two-night minimum stay)
- Instant ALL Accor Gold status with a bonus of 30 Status Nights each year
- Up to 50% off hotels with Red Hot Room offers accross Asia Pacific
- 15% off public rates at 4,500+ Accor hotels worldwide
- 30% off on dining at select Asia Pacific hotels
- 15% off on drinks at select Asia Pacific hotels
Accor Plus CEO, Emilie Couton, explained that Accor Plus is once again reimagining what hotel loyalty subscriptions can be.
“ALL Accor+ Explorer is a strategic enhancement built for discerning travellers who want more than perks.”
“Over the past 18 months, Accor Plus has listened closely to our members, our hotel teams, and our people. We’ve combined that with data insights and research to understand what truly matters to today’s traveller, and where loyalty needs to go next,” says Couton.
What’s Changing With ALL Accor+?
The change to ALL Accor+ Explorer brings some impressive new perks for members, along with a few adjustments that may not appeal to everyone. The reduced annual fee is of course good news, and the headline benefits aren’t too bad either. That includes two complimentary Stay Plus nights each year, instant Accor Gold status, and an expanded 15% off drinks at Asia Pacific hotels.
However, the rebrand also reduces dining discounts and brings in a paid night requirement on Stay Plus bookings. Here’s a side-by-side look at the current Accor Plus Explorer, and future ALL Accor+ Explorer benefits;
Summing Up: Is This Good News?
For most travellers, the shift from Accor Plus to ALL Accor+ Explorer will feel like a net win. The lower fee and 30 bonus nights to unlock instant Accor Gold status are clear winners. Adding a paid night component to Stay Plus bookings is frustrating, but with double the free nights, can yield the same result. I also like that the 15% off drinks now applies to Asia Pacific properties, not just in Asia.
The reduced dining discount is a shame if you’re regularly using that benefit as a couple, where the discount drops from 50% to 30%. That said, solo or group diners are better off, with the discount bumped up from 25% to 30%.
All up, the value of ALL Accor+ Explorer is still quite impressive, and even better in some cases. This is still a valuable membership to have for those who travel frequently and stay within the Accor network.
