Vogue Australia today announced the launch of Vogue American Express Fashion’s Night In 2021. Building on the success of last year’s virtual program, the retail event will again run online, the second time in its 12 year history, from 15 to 24 October 2021.
The 10-day national festival of fashion and beauty, Vogue American Express Fashion’s Night In will include online offers and a series of shoppable virtual experiences designed to reinvigorate the retail and fashion industry. The Vogue American Express Shoppable Runway will headline the activity on 15 October.
This year, American Express will be providing its Card Members with an exclusive Spend and Get offer in celebration of the festival! Card Members can save the offer to their card and when they spend $100 or more at a participating online retailer, they will receive $20 back, up to two times.
The offer is available to the first 65,000 Cards to save the offer. Vogue American Express Fashion’s Night Out Melbourne is scheduled to return on 19 November and will sit within the official Melbourne Fashion Week program.
Vogue Australia will activate Vogue American Express Fashion’s Night Out Melbourne in a revised format with a reduced capacity to support the recovery of Melbourne’s retail community and the CBD economy; and also host a shop, scan and win promotion from 15 to 21 November in line with Melbourne Fashion Week. The City of Melbourne has partnered with Vogue Australia on its flagship event since 2015. Bassike has again collaborated with the Vogue Australia team on the design of the official 2021 Vogue t-shirt. The t-shirt is 100% organic cotton jersey, sustainably made in Australia and available to purchase at bassike.com.
Further information and special announcements will be revealed via www.vogue.com.au/fni
