Shop Small and Win Big: Amex's Million-Point Giveaway


Immanuel Debeer | 03/11/2023

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The Shop Small initiative by American Express marks its 11th year in Australia, underscoring the essential role small businesses play and urging shoppers to support them. This year, a new opportunity unfolds for eligible small businesses across Australia: the chance to win one of ten $10,000 Shop Small Business Grants. This is alongside American Express’s continuous effort to foster spending at small businesses through a special offer for its Card Members.

New to Amex? Check out the latest sign-up offers here.

Starting today, every transaction made in-store or online at a Shop Small business using an American Express card during November will count as an entry in a draw to win one of the $10,000 grants. All Shop Small businesses are automatically included in this promotional event, having a shot at winning.

In addition, American Express is encouraging eligible Card Members to vie for a share of 10 million points. After enrolling in the Shop Small offer, every purchase made at a Shop Small business with their enrolled American Express Card increases their chances of winning 1 million Membership Rewards points, Qantas points or Velocity points, aligned with their respective loyalty programs.

How To Enrol:

Login to your Amex account online and scroll down to the Amex Offers tab. There you’ll see the shop small button, click this and you’ll be taken to a form to fill out which will confirm your entry. Good luck!

Emily Roberts, the Vice President and General Manager of Consumer and Commercial Services at American Express, remarked, “Since 2013, American Express has shone a spotlight on the importance of supporting the small business community through Shop Small as we believe that small businesses are the heart of communities and the backbone of our economy, but they need all of our support if they are to thrive.”

She added, “Australians are proud to support local in the knowledge that every dollar spent with a small business is important in maintaining the vibrancy of local communities and the livelihoods of hard- working small business operators. We look forward to seeing shoppers backing small businesses, especially during the all-important lead up to Christmas.”

For more information about Shop Small, visit


Immanuel Debeer

Chief points nerd and travel hacker at Flight Hacks

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  1. Is this available for non business amex reward cards as well? I see the offer available but when I enter my details it says I’m not eligible to participate

    • That’s very odd! It’s my understanding it’s open to all Amex card members and consumers go in the running for the points giveaway whereas business owners can get a $$ grant.

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